{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How I help specialist care providers get more clients","description":"In this episode of the Care Home PR And Marketing Podcast, host Adam James of Springup PR talks with Simon Blunden, a business development consultant specialising in the care and healthcare sectors, including specialist care services, care home providers, general hospitals, and mental health services.    His consultancy draws upon a long career helping major providers achieve sustainable and strategic growth. Simon\u2019s journey began in the NHS, where he trained as a manager and developed an early understanding of how clinical quality underpins operational success.   Simon transitioned into marketing and sales within private healthcare, leading to senior roles with leading organisations including Priory, Huntercombe, Castlebeck, and Chartwell Private Hospital., designing strategies to open new services, add bed capacity, and improve revenue and margins while maintaining high standards of care.   This experience shaped his focus on targeted growth within complex, specialist services.   In this episode he Simon shares his expertise on getting more clients for your specialist care providers including: \u2022 Why every growth plan should start with quality of care \u2014 clinical excellence is the engine of commercial success because, \u201cif it makes good clinical sense, then it makes good business sense.\u201d    \u2022 Why business development works best when you integrate within operations, \u201cembed yourself alongside those operational teams and you\u2019ll learn what makes those services tick.\u201d   \u2022 The evolution of marketing, from mailshots and meetings to digital platforms, Simon explores how the tools have changed \u2014 but the principles haven\u2019t.   \u2022 The power of a CRM system and using integrated platforms like HubSpot to manage databases, track campaigns, and measure impact.   \u2022 Strategic lead generation, targeting a small number of key decision-makers in local authorities and Integrated Care Boards (ICBs) and the importance of, \u201cdoing your homework before you try to approach them.\u201d   \u2022 Understanding public sector stakeholders and using published board papers and meeting notes to inform your approach.   \u2022 Avoiding \u2018analysis paralysis\u2019 by using data to act, not overthink.    \u2022 How specialist care relies on a relatively small number of key commissioners and placement leads.   \u2022 Implementing database discipline to keep your contact lists updated \u2014 \u201cit\u2019s still the most valuable sales tool you have.\u201d     \u2022 The double-phone call technique, \u201cphone once, they won\u2019t pick up \u2014 phone again straight away and they usually do.\u201d   \u2022 Using the \u2018Nine Before Nine\u2019 and \u2018Five After Five\u2019 rule to, \u201ccatch key people before and after the day starts.\u201d   \u2022 Why face-to-face still matters through in-person meetings and impromptu drop-ins, \u201carmed with a box of biscuits.\u201d   \u2022 Using strategic open days to stand out by hosting CPD sessions and events outside of busy industry weeks to attract decision-makers. ","author_name":"Care Home PR And Marketing Masterclass Podcast","author_url":"http:\/\/www.springup-pr.com","html":"