{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Talking About Yourself, Speak to Your Perfect Prospect Instead - Featuring Spencer Ward","description":"If your marketing is falling flat, this episode tells you exactly why \u2014 you\u2019re talking about yourself instead of speaking directly to the person you want to serve. In this straight-shooting breakdown, Spencer shows you how shifting from \u201cwe\/our\/my\u201d language to \u201cyou\/your\u201d language instantly transforms the way your prospects see you. You\u2019ll learn how to identify your perfect prospect using the same framework taught by Mike Campion, including the exact demographic, psychographic, and behavior questions you should be asking (pulled straight from the Perfect Prospect Survey). You\u2019ll discover how to understand your prospect\u2019s real fears, frustrations, and desires so clearly that they feel like you\u2019re reading their mind \u2014 and why that\u2019s the key to creating marketing that actually converts. Spencer also shares how to build a powerful leave-behind piece that continues selling for you long after you walk out of the building. With insights from Russell Brunson, Alex Hormozi, and Michael Gerber woven in, this episode gives you the blueprint to reconnect your message to the person who matters most: your ideal buyer. If you\u2019ve been throwing marketing darts blindfolded, this episode hands you the target \u2014 and the strategy to hit it every time.   If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube ","author_name":"Idaho Business Podcast","author_url":"http:\/\/www.pocatellobusinesspodcast.com\/","html":"