{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"075: Gut Health Without Guesswork: The Emotional Side of Healing and the Science of Real Relief with Xeba Zareie","description":"\u201cLearning and seeing what customers respond to and what they like is how your brand grows. It's half me, but then it's how it's received. They help me decide what the rest will be. And it's so fun to co-create with customers in that way.\u201d \u2014Xeba Zareie   Some days, the body sends signals that can\u2019t be ignored. The bloating that shows up out of nowhere. The foods that once felt safe are suddenly turning into a guessing game. The search for relief becomes an ongoing job that no one feels prepared for. Xeba Zareie knows that life well. Years of gut illness shaped her path from film production to founding Preme Foods, where she created gentle, science-backed prebiotic blends designed for individuals who feel that nothing on the shelf actually works for their body. Press play for a refreshing perspective on gut health and the story behind a product built from lived experience, not trend chasing. In this episode: \u2022 What chronic gut issues reveal about stress, lifestyle, and hidden triggers \u2022 How plant diversity and prebiotic fiber shape long-term digestion \u2022 Why women face gut challenges at higher rates \u2022 The role functional medicine and Chinese medicine played in Xeba\u2019s healing \u2022 How Preme Foods created SIBO-friendly, low FODMAP hydration \u2022 Ingredient sourcing, European standards, and why they matter \u2022 The emotional side of restriction and rebuilding trust with food \u2022 Building a CPG brand rooted in science and personal history   Meet Xeba: Xeba Zareie is an entrepreneur and founder of Preme Foods, a wellness-focused nutrition company specializing in gut-friendly, prebiotic beverage products. With a background in TV and film production, Xeba transformed her personal struggle with chronic gut health issues into a mission to create accessible, science-backed nutritional solutions. After working with a functional medicine doctor and experiencing her own healing journey, she developed a line of drink powders designed to support digestive health, particularly for women suffering from conditions like SIBO and IBS. Committed to using high-quality, European-grade ingredients, Xeba's approach emphasizes holistic wellness, nutrition science, and creating products that help people with sensitive digestive systems feel normal and nourished.   Website LinkedIn Instagram TikTok   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube   Episode Highlights: 00:55 Meet Xeba\u2014 Lifelong GUt Struggles  02:15 Prebiotics vs Probiotics 06:05 The Emotional Toll of Eating Restrictions  10:00 The Rising Gut Health Conversation  13:22 Science-Backed SIBO-Friendly Ingredients  18:26 A Gut-Friendly Beverage Line  21:39 Why Women Suffer More Gut Issues 25:10 Glyphosate, Roundup, and Rising Gut Issues in the US  28:27 The #1 Dietary Killer  33:20 Customer-Led Product Innovation    Resources:  Discount Get 15% off when you shop at: https:\/\/premefoods.com\/  Use code: essential15   ","author_name":"Essential Ingredients Podcast","author_url":"https:\/\/www.justinereichman.com\/podcast-episodes","html":"