{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"360 - Why Your Email Marketing Feels Flat (And How to Spark More Desire)","description":"If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts\u2014but your email marketing still feels flat\u2014there\u2019s a deeper issue at play. And it\u2019s not friction. It\u2019s desire. \ud83c\udfa7 In this episode, I break down a powerful idea inspired by Wes Kao: the difference between decreasing friction and increasing desire\u2014and why most ecommerce brands spend all their time on the wrong one. You\u2019ll learn why smoothing out the customer journey isn\u2019t enough, what desire really looks like in action, and how to bring more of it into your email strategy starting today. Whether your emails feel \u201cfine but not exciting,\u201d or you\u2019re stuck in an A\/B-testing spiral without real results, this episode will give you the perspective shift you\u2019ve been missing. \ud83d\udca1 In this episode, you\u2019ll learn: \u2705 Why \u201cmaking buying easier\u201d doesn\u2019t always lead to more sales \u2705 The psychology behind desire\u2014and how customers create value in their own minds \u2705 How discounts can accidentally lower your brand\u2019s perceived value \u2705 The right way to use your pop-up so it sparks excitement, not bargain-hunting \u2705 How desire transforms your Welcome Series and email storytelling \u2705 The two levers every email uses: reducing friction vs. increasing desire \u2705 Why the best-performing brands master both\u2014and how you can too Dive deeper with the blog post: https:\/\/joyjoya.com\/blogs\/podcast\/strategic-shift-how-to-inspire-desire-to-buy-your-products ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"