{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"451- Growing Cut Flowers &amp; More for a Farmer's Market with Sarah Shuman","description":"Struggling to figure out how to turn your love of gardening into something you can share\u2014or even sell? In this episode, Sarah walks us through how she built a thriving cut flower business for her local farmers market. You\u2019ll hear the practical steps she took, what she wishes she knew sooner, and how she manages growing for both beauty and profit. If you\u2019ve wondered whether you could do something similar, this conversation gives you hope and a clear starting point. free download: Garden Cheat Sheet A simple, step-by-step starter plan to help you begin your garden with confidence. https:\/\/journeywithjill.net\/gardening\/when-to-plant\/  Key Takeaways   Why selling flowers can be more approachable than selling vegetables   How Sarah planned her first year\u2014and what she\u2019d change   The importance of bloom times, succession planting, and crop selection   How working with a partner shaped the business   What she\u2019s learned from customers and community at the farmers market    Chapters 00:00 \u2013 Why Sarah chose cut flowers 04:30 \u2013 Planning the first flower season 06:20 \u2013 Bloom timing and succession basics 10:40 \u2013 Overwintering and cool-season flowers 13:40 \u2013 Direct sowing vs. plugs 17:30 \u2013 Working with a business partner 21:05 \u2013 What keeps her motivated 22:50 \u2013 The hardest parts of flower farming 25:00 \u2013 Planning mistakes in year one 27:45 \u2013 Profitable vs. low-profit crops 36:30 \u2013 Using plant starts to build early customers 39:10 \u2013 Adding microgreens for income 43:40 \u2013 What farmers markets taught her about people 47:00 \u2013 How to get started selling at a market  Resource Links Free Garden Cheat Sheet: https:\/\/journeywithjill.net\/gardening\/when-to-plant\/ Friday Emails (newsletter): https:\/\/journeywithjill.net\/gardensignup YouTube Channel: https:\/\/www.youtube.com\/c\/JourneywithjillNet\/videos Instagram: https:\/\/www.instagram.com\/thebeginnersgarden\/ Podcast Archive: https:\/\/journeywithjill.net\/the-beginners-garden-podcast\/ Soft Paid Mention: Complete Garden Planner \u2013 A simple system to plan and track your season. https:\/\/shop.journeywithjill.net\/ Disclaimer Gardening advice shared in this podcast is based on my own experience in Zone 8a (Arkansas) and from the feedback I receive from others in different gardening contexts. Your results may differ depending on your location, climate, and growing conditions. Always check your local extension service or trusted resources for region-specific guidance. Some links may be affiliate links, which means I earn a small commission at no extra cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. ","author_name":"The Beginner's Garden","author_url":"http:\/\/journeywithjill.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39115040\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/195670970"}