{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Sunday - Reinventing How We Care for Our Lawns and Gardens","description":"In this episode, I sit down with Coulter Lewis, the founder behind Sunday\u2014a brand that\u2019s reinventing how we care for our little piece of the earth.  Our conversation begins with gratitude and the early days of Sunday, when it was nothing more than a wild idea and a few people willing to believe in him.   Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company\u2019s foundation and helped him stay grounded as the mission took form.  From there, we dive into Sunday\u2019s evolution\u2014how satellite imagery, soil tests, and hyperlocal environmental data inform personalized lawn, garden, and pest plans for millions of homeowners.   Coulter walks me through the massive environmental impact of lawn care, the shift in climate patterns, the rise of pests, the challenges of retail expansion, and the bold leap into AI-powered guidance.  What comes through is the heart of Sunday: empowering people to steward their land with confidence, ease, and far fewer toxins.  Key Highlights * How early supporters believed in Sunday before a product even existed\u2014and why that early trust was essential for Coulter to take the leap.  * The staggering scale of lawns in the U.S.\u2014the third largest \u201ccrop\u201d\u2014and why conventional care uses five times more pesticides than industrial farms.  * How Sunday uses satellite data, soil analysis, and a database of 350,000 soil samples to give homeowners real-time, personalized guidance for their yards.  * The impact of climate change on lawns\u2014new pests, shifting grass varieties, extreme weather\u2014and how Sunday adapts plans to keep customers supported.  * Sunday\u2019s growth into retail (Target, Walmart, Home Depot, Ace, and soon Costco) and how AI now powers deeper insights, smarter recommendations, and more meaningful customer support.  If you\u2019re passionate about sustainability, curious about how tech can transform lawn and garden care, or simply love hearing from founders building mission-driven companies, then join me, Ramon Vela, as we listen to this episode. Coulter\u2019s journey is filled with honesty, innovation, and a clear belief that homeowners can make a meaningful difference\u2014one yard at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows. For more on Sunday, visit: https:\/\/www.getsunday.com\/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don\u2019t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today\u2019s Sponsors: Saral - The Influencer OS: https:\/\/www.getsaral.com\/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. ","author_name":"The Story of a Brand Show","author_url":"https:\/\/www.thestoryofabrand.com\/","html":"