{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Burnout in Lycra \u2013 Nathalia Melo\u2019s Journey from Bro-Culture to Balanced Coaching","description":"What happens when a world\u2011class athlete trades the stage for the boardroom\u2014and discovers the hardest competitor is the one in the mirror? In this episode, Matt and Luigi sit down with Nathalia Melo, former Ms. Olympia, to talk about her journey from gym floors in Brazil to global stages, and how that athletic mindset maps straight onto entrepreneurship, body image, hustle, and building a life that works when the perfect time never comes. \ud83c\udf78 What you'll hear in this episode: Nathalia\u2019s humble start: moving from Brazil to the U.S. with $300, living in a cockroach\u2011infested apartment, cleaning restaurants, and bartending before the bodybuilding world. How competition training (3\u20114\u202fhrs of cardio + 1\u20131.5\u202fhrs lifting daily) pushed her body and mind\u2026and why she now warns that competition is far from \u201chealthy.\u201d The \u201cfat closet \/ skinny closet\u201d metaphor: the mental toll of fluctuating between extremes and losing sight of identity outside the stage. Why the devices, data, and perfection\u2011culture around fitness are creating more noise than help, and how busy high\u2011achievers sabotage themselves by waiting for perfect alignment. Practical strategies for busy professionals to stay consistent: build routines that work even when travel, kids, long hours, and chaos hit. Commit to something, not perfection. Transitioning from competitor to coach: how Nathalia flipped the script, began working with women in high\u2011stress professions, and focused on behavior, emotion, and sustainable habits instead of extreme \u201cbro\u2011culture\u201d fitness. \ud83d\udca1 Notable Takeaway: \u201cThe deadline is literally the coffin.\u201d   \ud83d\udc64 About our Guest: Nathalia\u202fMelo is a Brazilian\u2011born former Ms. Olympia (one of the most prestigious titles in bodybuilding) who turned her high\u2011performance athlete mindset into a coaching business. After years in the extreme world of fitness and competition\u2014where she traveled, coached, and lived the spotlight\u2014she shifted gears into helping busy professional women (law, finance, executives) design realistic, high\u2011impact lifestyles that include health, movement, and mental clarity.   \ud83d\udd0a Why Listen: Hit play, take notes, and let Nathalia\u2019s story remind you: you don\u2019t need perfect conditions\u2014just a consistent decision to show up. Tune in now. Connect with Nathalia: Website Podcast Instagram Facebook \ud83d\udcde Want help prepping your business for growth or sale? Hit us up at https:\/\/api.leadconnectorhq.com\/widget\/bookings\/call-with-credit-banc-pod \ud83c\udfa7 Subscribe. Rate. Share. Repeat. Our website Apple Podcasts  Spotify  Audible  YouTube    \ud83d\udce7 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.  Available on Substack: https:\/\/theweeklyfromshieldadvisory.substack.com\/ Connect with us on Instagram: \u27a1\ufe0f @matthew.r.meehan\u27a1\ufe0f @luigi_rosabianca, \u27a1\ufe0f https:\/\/www.instagram.com\/theliquidlunchproject\/ ","author_name":"The Liquid Lunch Project","author_url":"https:\/\/theliquidlunchproject.com","html":"