{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book","description":"In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new \u201cDo the Math\u201d sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers \u2014 not just book royalties.&amp;nbsp; &amp;nbsp; Time Stamps: 00:00 \u2013 Introduction and context for today\u2019s topic 01:00 \u2013 Revisiting the \u201cintangible ROI\u201d concept 02:00 \u2013 Introducing the \u201cDo the Math\u201d feature in Write.Publish.Market. 03:15 \u2013 Book launch reflections and why bestseller status isn\u2019t the goal for business owners 05:00 \u2013 Key takeaways from the 2024 Business Book ROI Report 07:30 \u2013 Example 1: Book + Webinar or Masterclass upsells 10:00 \u2013 Example 2: Book leading to coaching and consulting offers 12:30 \u2013 Example 3: Comparing direct sales vs. third-party platforms 15:00 \u2013 Stacking offers: upsells, tripwires, and mini courses 18:00 \u2013 The power of pairing tangible ROI with intangible outcomes 20:00 \u2013 Final thoughts: \u201cDo the math\u201d for your book\u2019s business impact &amp;nbsp; Keywords: book ROI, business book strategy, book marketing, author revenue, direct book sales, coaching offers, book funnels, upsells and tripwires, tangible ROI, intangible ROI, book launch strategy, Smith Publicity ROI Report, book as business asset, publishing ROI, author income streams &amp;nbsp; Resources Mentioned: A Comprehensive Study of Business Book ROI (2024) by Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage: https:\/\/authorroi.com\/ Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT:  https:\/\/docs.google.com\/document\/d\/1on6VyH0_jXw6d4tFB7QcohKG56WiSHWO78vhJy7tDLA\/edit?usp=sharing &amp;nbsp; ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39108650\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/195654800"}