{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 133: The Story That Sells Your Business with Charlie Stanton","description":"In a business appraisal, the numbers will always matter \u2014 but how they\u2019re communicated can have just as much impact on value. Charlie Stanton, CFA and founder of Stanton Valuation Advisors, believes every valuation tells a story. Drawing from his work in estate planning, litigation, and succession, he explains how storytelling can transform the way a business\u2019s worth is understood. This episode explores the eight elements every appraisal story should include, why owning your narrative builds buyer trust, and how a clear, consistent story can make your business more saleable. &amp;nbsp; In this episode, you will:   Learn how to communicate risks without hurting your valuation   Understand the impact of transfer restrictions and illiquidity on appraisal outcomes   Understand why regulatory appraisals differ from deal-market valuations   &amp;nbsp; Highlights: (00:00) Meet Charlie Stanton (03:01) Why every valuation is really a story (09:31) Building trust with a transparent narrative&amp;nbsp; (14:52) Valuation for different purposes (17:14) Fair market value vs. market value explained (21:00) Understanding control and marketability discounts (27:44) The difference between appraisers and deal advisors (33:22) Advice for owners who want to increase business value &amp;nbsp; Resources: For past guests, please visit https:\/\/www.defendersofbusinessvalue.com\/ &amp;nbsp; Follow Charlie: Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/charles-stanton-cfa-b8172591\/&amp;nbsp; Email: charlie@stantonvalue.com&amp;nbsp; Learn more about Stanton Valuation Advisors: https:\/\/stantonvalue.com\/&amp;nbsp; &amp;nbsp; Follow Ed: Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/edmysogland\/ Instagram: https:\/\/www.instagram.com\/defendersofbusinessvalue\/ Facebook: https:\/\/www.facebook.com\/bvdefenders ","author_name":"Defenders of Business Value","author_url":"https:\/\/www.defendersofbusinessvalue.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39091705\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/195608370"}