{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"You must build competency to make more money in business","description":" Competence is the result you get when you something hard, over and over, until (a) you learn how to get the hard result; and \/ or, (b) it becomes part of who you are. Competence isn\u2019t an empty sales promise. It\u2019s an unshakable skill no-one can take from you and people want to buy from you! Here\u2019s the truth: No one\u2019s coming to your door to stop you making sales. No one\u2019s blocking your progress. Business rewards the entrepreneur who build this kind of competence by pushing themselves beyond what they know to be comfortable, by taking a risk, by practicing a new skill until they own it. In this live talk, I share the raw, funny, and (often!) humbling stories that taught me the true meaning of competence, which became the foundation of every business I went on to build. \ud83d\udca1 In this episode, you\u2019ll learn: What competence really means, and how you can become unshakable no matter what happens. The difference between knowledge and wisdom: How true thought leadership is born from lived experience, not theory. The role of repetition in mastery: The hidden power of showing up weekly, refining your craft, and building real evidence of skill. Why social media has sold you a lie: The myth of \u201ceasy business\u201d and what it actually takes to build success from scratch. How to turn experience into leadership: Using your journey, insights, and failures to create value and impact in your industry. \ud83e\udde0 Key insights from the episode: \u201cCompetence comes from practising a skill that is difficult and getting so good at it that it doesn\u2019t matter what happens \u2014 you\u2019re still competent.\u201d \u201cYou\u2019re not an entrepreneur until you\u2019re on the journey of developing competence.\u201d \u201cWhen you\u2019ve lived it, you can speak the truth. That\u2019s what people feel \u2013 that\u2019s wisdom.\u201d \u201cBusiness isn\u2019t easy. You\u2019re making up an idea and trying to convince people to buy it. That\u2019s the hardest and most beautiful thing in the world.\u201d \ud83c\udfa7 Watch next: \ud83d\udc49 Do THIS to turn on marketing in your business \ud83d\udc49 The brutal truth about building a business you need to hear \ud83d\udc49 How to stop playing small and play big! \ud83d\udc8c Join the weekly mailing list: https:\/\/lisa-bean.com\/mailing-list\/ \ud83d\udcd8 Work with me inside Straight Line Through \ud83d\udcf8 Follow on Instagram: @lisabeanuk   ","author_name":"The Lisa Bean Podcast","author_url":"http:\/\/lisabean.libsyn.com\/website","html":"