{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 251:\u00a0Shark Tank, AI & Social Impact: How Krey\u00f2l Essence Scaled With Purpose","description":"Episode 251: Shark Tank, AI & Social Impact: How Krey\u00f2l Essence Scaled With Purpose Episode Description: In this powerhouse episode, Smart Marketer\u2019s Zach Dampier sits down with Yve-Car Momperousse, CEO & Co-Founder of Krey\u00f2l Essence, the clean beauty brand that turned Haitian Black Castor Oil into a viral, purpose-driven movement. Yve-Car shares what it was like stepping into the Shark Tank spotlight, how she\u2019s leveraging AI to evolve her brand, and why poverty alleviation is her true North Star. \u201cDon\u2019t feed into your own hype. What you did five years ago, what you did ten years ago; it matters. But what you do the next five years is critical.\u201d \u2013 Yve-Car Momperousse If you\u2019ve ever wrestled with staying relevant while staying rooted in your mission, this one\u2019s for you. You Will Learn: How Krey\u00f2l Essence blended culture, biotech & commerce to reach millions What really happens behind the scenes on Shark Tank A powerful mindset shift to avoid being replaced by AI Why inclusive marketing is both ethical and profitable How to use your founder story as your brand's superpower The real reason entrepreneurship is a \u201cteam sport\u201d Links & Resources: Smart Marketer Black Friday \/ Cyber Monday Sale \u2013 smartmarketer.com\/BFCM-2025  Krey\u00f2l Essence Website  Watch Krey\u00f2l Essence on Shark Tank: Season 11, Episode 11  Instagram \u2013 @yvecar Smart Marketer  Get 50% off Omnisend: smartmarketer.com\/omnisend \u2013 Use code: SMART  Timestamps: 00:00 \u2013 Welcome from Smart Marketer + Omnisend Promo 02:08 \u2013 Meet Yve-Car: CEO & Co-Founder of Krey\u00f2l Essence 04:47 \u2013 How Ezra Firestone Discovered Yve-Car at a Conference 05:52 \u2013 Why Community & Collaboration Are Entrepreneurial Superpowers 08:45 \u2013 From Executive Assistant to CEO: Don\u2019t Minimize Your Experience 11:59 \u2013 Why Smart Marketer Events Feel Different 13:09 \u2013 Big Takeaway: Let AI Be Your Copywriter, Strategist & Soundboard 15:05 \u2013 Don\u2019t Feed Into Your Own Hype: Why Adaptability Is Everything 17:24 \u2013 Mindset Matters: Why Coaching & Therapy Aren\u2019t Optional 19:10 \u2013 Inclusion in Ecomm: Why Representation Still Lags 22:28 \u2013 Real Talk: Targeting Customers Multilingually 23:27 \u2013 Her True North Star: Poverty Alleviation, Not Product Sales 25:37 \u2013 Representation Wins: \u201cNow I know I can do it too\u201d 26:38 \u2013 Behind the Scenes of Shark Tank: What They Don\u2019t Tell You 29:24 \u2013 Best Ad Ever? How Shark Tank Helped Them Tell Their Story 30:53 \u2013 Final Thoughts + Why This Journey is Bigger Than Business Call to Action: If this episode inspired you, here\u2019s how you can support: \ud83d\udca5 Leave us a 5-star review on Apple Podcasts \ud83d\udcf2 Share this episode on social & tag us [@smartmarketer] \ud83d\udce7 Got feedback? We\u2019d love to hear from you: support@smartmarketer.com \ud83d\udca5 Take advantage of our biggest sale of the year \u2013 Save up to 60% during the Smart Marketer BFCM Sale + get two bonus gifts. Ends December 4, 2025. \u2192 smartmarketer.com\/BFCM-2025 Serve the World Unselfishly and Profit! \ud83d\ude80 ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"