{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"528. Discover Your Why with Dr. Gary Sanchez","description":"When your brand sounds like, \u201cYeah, we do that too,\u201d you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do. We unpack how to:   Turn your WHY into a clear, compelling brand message   Hire and promote based on natural motivation, not just r\u00e9sum\u00e9s   Build teams who love their roles instead of burning out in them   If you want more than clever copy\u2014if you want a brand and culture that actually fit who you are\u2014this conversation is for you. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com\/528. ","author_name":"Marketing Speak\u00ae","author_url":"http:\/\/www.marketingspeak.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39083530\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196490810"}