{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"342 The 12 Day of Christmas Song - Farm Marketing Edition","description":"Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season\u2026 and this year, we\u2019re doing it farm-style. Today\u2019s episode is a playful spin on the classic song The 12 Days of Christmas \u2014 but instead of partridges and pear trees, we\u2019re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You\u2019ll laugh. You\u2019ll nod your head. And you\u2019ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether you're brand-new or refining your strategy for next season\u2026 this episode is the perfect year-end reset. Think of this as a \u201cgreatest hits\u201d episode \u2014 a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize. Each \u201cday\u201d of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper. By the end, you\u2019ll have a full \u201c12 Days of Christmas\u201d marketing checklist \u2014 PLUS a clear roadmap for what to work on next. It\u2019s fun. It\u2019s educational. It\u2019s actionable. Are you ready?!!... Let's sing the song together. \ud83d\ude09 I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive! Twelve Google Reviews Ep 128: Why You Need to Be Getting Google Reviews Eleven Monthly Offers Ep 85: How to Plan Your Promotional Calendar Ten Social Media Template Posts Ep: 159 EIEIO! What to Post on Social Media Nine Product Badges Ep 151: Creative Badges for Your Product Descriptions Eight Value-Added Products Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine Seven Coupon Codes Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1) Six Emails (In a Nurture Sequence) Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List Five Content Pillars!!! Ep 23: Finding Your Brand's Content Pillars Four Marketing Peaks Ep 85: How to Plan Your Promotional Calendar for 2021 Three Key Metrics to Track Ep 50: Three ways to Increase Your Revenue Two Engaging Lead Magnets Ep 9: The Anatomy of a Great Lead Magnet One Weekly Email with Insanely High Open Rates! Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About)   Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework.  If your farm sales feel random and hard to predict, it\u2019s not because you\u2019re bad at marketing \u2014 it\u2019s because you don\u2019t have a system. In this free 1-hour webinar, I\u2019ll teach you the simple marketing framework every successful farm uses to move people from stranger \u2192 buyer \u2192 superfan. You\u2019ll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) \u2014 \ud83d\udc49 Save your seat and I\u2019ll email you the Zoom link! Register here: www.mydigitalfarmer.com\/webinar   Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"