{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#473 Improving your Remodeling Sales with Assignment Selling","description":"Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales\u2014by arming prospects with the right information before they ever get on a call. You\u2019ll learn how to apply this approach in your own sales process\u2014whether it\u2019s sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you\u2019ve been creating great content but aren\u2019t sure how to use it to actually close deals, this episode will show you how.  &amp;nbsp;What You\u2019ll Learn   What assignment selling is (and isn\u2019t)   Why content belongs in your sales process, not just your marketing   How to reduce unqualified leads and shorten the sales cycle   What kinds of content work best at different sales stages   How to personalize resources based on each prospect   The difference between automations vs one-on-one communication   How to ask clients to consume content\u2014without sounding pushy    &amp;nbsp;Key Timestamps 00:00 \u2013 What is assignment selling (and why does it matter)? 03:00 \u2013 Mapping your sales process to identify content gaps 06:30 \u2013 The difference between marketing automation and sales enablement 12:30 \u2013 Why production quality matters in sales content 18:00 \u2013 Examples of content that actually move the sale forward 25:00 \u2013 What happens when a prospect doesn\u2019t do their assignment 32:00 \u2013 Using your website like a live sales deck 37:00 \u2013 Emotional buy-in vs logical overload 43:00 \u2013 How to map your process and assign content that supports it 48:00 \u2013 How CGN uses this strategy in their own sales calls ","author_name":"Contractor Growth Network","author_url":"http:\/\/contractormarketingtips.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39081435\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39081435"}