{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas","description":"What purpose is your content serving? Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking &quot;why?&quot; over and over again to get to the bottom of effective data driven marketing. Tune in to hear: \ud83c\udfa5 why employee-generated content is becoming the most authentic format in beauty and beyond \u2728 why every brief should start with asking \u201cwhy?\u201d&amp;nbsp; \ud83d\udcf1 how to stay ahead in social without trying to be everything to everyone Learn about employee-generated content as a form of marketing future in B2C on the latest episode of the Shiny New Object Podcast. ","author_name":"Shiny New Object - a Marketing Podcast","author_url":"https:\/\/automatedcreative.net\/shiny-new-object-marketing-innovation-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39075200\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/195572960"}