{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 249: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 2","description":"\ud83c\udf99\ufe0fEpisode 249: The Meta Algorithm Shift: How to Adapt Your Creative Strategy \u2013 Part 2 (with Ben Bennett)  \ud83d\udcdd Episode Description Want more winning ads with less guesswork? In Part 2 of this creative strategy masterclass, Smart Marketer\u2019s Director of Creative, Ben Bennett, takes you behind the scenes of a real ad campaign to show how small, intentional changes to your message and creative experience can lead to major performance gains on Meta. Forget pumping out 20 random creatives a week. Ben shows you how to scale creative purposefully by testing strategic variables like persona, tone, and setting instead of scrambling to change formats. \u201cWith the right variables, small changes become big changes. That\u2019s real creative strategy.\u201d \u2013 Ben Bennett This episode is packed with examples, frameworks, and a fresh way to approach Meta\u2019s evolving algorithm by focusing on people first.  \u2705 You Will Learn   How to turn one winning hook into multiple high-performing ads   Why Meta\u2019s algorithm rewards creative diversity based on experience   What variables matter most: persona, setting, tone (not just format)   How to create \u201cpurposeful volume\u201d instead of creative noise   Why human-first strategy beats algorithm-chasing every time   A repeatable system for long-term creative testing &amp;amp; scaling    \ud83d\udd17 Links &amp;amp; Resources   Smart Marketer \u2013 smartmarketer.com   Smart Marketer Agency \u2013 smartmarketeragency.com   Omnisend (Email &amp;amp; SMS tool) \u2013 smartmarketer.com\/omnisend \ud83d\udc49 Use code SMART for 50% off your first 3 months    \u23f1\ufe0f Timestamps (Chapters) 00:00 \u2013 Welcome back: What You\u2019ll Learn in Part 2 01:00 \u2013 Ezra Firestone\u2019s Omnisend Shoutout: \u201cThat\u2019s how much I trust that platform.\u201d 02:04 \u2013 Ad Case Study: 3 Winning Ads, Same Hook, Different Experiences 03:54 \u2013 How Changing One Variable (like persona) Unlocked Higher Performance 06:52 \u2013 From Winning Image \u2192 UGC Video: Building Iterations with Confidence 07:41 \u2013 Persona Shift: Human Activity vs. Human Connection 08:58 \u2013 Why Format Isn\u2019t Strategy (And What Actually Is) 10:05 \u2013 Why People First &amp;gt; Algorithm First Creative 11:01 \u2013 The Real Director of Meta\u2019s Algorithm? Humans. 12:08 \u2013 Purposeful Volume: How to Test Strategically 13:02 \u2013 Final Thoughts: Real Creative Strategy is Human-First 14:01 \u2013 Outro &amp;amp; YouTube Shoutout  \ud83d\udce3 Your Engagement Matters! Thanks for listening to The Smart Marketer Podcast! If this episode helped shift your thinking, do us a favor: \u2705 Leave a 5-star review on Apple Podcasts \ud83d\udcf2 Share this episode on social &amp;amp; tag us with #WeOutHere \ud83d\udc8c Got feedback or a question? Email us at support@smartmarketer.com Serve the World Unselfishly and Profit! \ud83d\ude80 ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39066215\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39066215"}