{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Is Black Friday Even Worth It Anymore?","description":"Black Friday used to feel like an automatic \u201cyes,\u201d but this year\u2026 it\u2019s different. In this episode, I break down why Black Friday has lost some of its impact, what I\u2019m seeing across the online business world, and why vague, once-a-year promos aren\u2019t landing the way they used to. I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you\u2019ve been debating a Black Friday promo, this will help you decide what\u2019s actually worth your energy \u2014 and what isn\u2019t. If you want more strategic support heading into the new year, make sure you\u2019re subscribed to the podcast \u2014 I\u2019ve got something special coming for membership owners in January. Or you can head over to https:\/\/scalingdeep.com\/map\/ to get the Membership Maker Template and dial in your membership value proposition!  ","author_name":"Scaling Deep: The Membership & Marketing Podcast","author_url":"https:\/\/scalingdeep.com\/","html":"