{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Give More to Get More","description":"Business is about creating something of value so that others will pay for it.  Understandably, that leads professionals to mostly focus on minimizing cost while maximizing revenue. In practice, it's a bit more complicated.&amp;nbsp;The more value you give to clients, the less likely they are to leave and the more likely they are to tell others about you&amp;nbsp;\u2013 both of which lower your marketing costs.  Confused? Today's newsletter probably won't change that. But you never know... ","author_name":"The Likeable Expert Podcast","author_url":"https:\/\/bluepenguindevelopment.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39061790\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39061790"}