{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What to Charge Brands for Content: The 4R Pricing Framework for Brand Deals","description":"Pricing your content shouldn\u2019t feel like pulling numbers out of thin air. In this episode of Accidentally Influential, Teanna and Kate get into the exact details of how to price your brand partnerships \u2014 and finally answer the question we know you're all asking: \ud83d\udc49 "What should I charge for a brand deal?" We\u2019re breaking down: Why pricing feels so hard (and how to stop guessing) The industry standard base rate formula for creators The 4R Pricing Framework: Reach, Relevance, Rights, and ROI How to charge for things like usage rights, exclusivity, deliverables & more Why undercharging isn\u2019t just hurting you \u2014 it\u2019s hurting the whole industry Real stories from underpaid brand deals we\u2019ll never forget \ud83d\udc40 Plus, Teanna & Kate reveal how brand partnerships actually work behind the scenes \u2014 and the data-backed confidence you need to land high-paying, long-term deals without selling out.   Mentioned in This Episode: \ud83d\udcca Episode 2: Brand Deals 101 \u2013 What Makes a Creator Worth Paying? \u2192 Listen here on Spotify \ud83d\udcda Book: Never Split the Difference by Chris Voss \u2192 Get it on Amazon \ud83d\udc69\u200d\ud83c\udfeb Waitlist: Not an Influencer Creator Club \u2192 Join the waitlist here! Want coaching, audits, and hands-on help pricing and pitching? Join our new creator club!   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business \u2014 this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. \ud83d\udcbc Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.   \ud83d\udca1 Challenge of the Week: Go back to a recent or upcoming brand partnership and run it through the 4R framework: Reach \u2013 What\u2019s your audience size + engagement rate? Relevance \u2013 How well does the brand align with your audience? Rights \u2013 What usage\/exclusivity is involved? ROI \u2013 What can you prove your content delivers?   \ud83d\udcf1 Let\u2019s keep the convo going: \u2192 Follow us on Instagram & TikTok: @notaninfluencerco \ud83c\udfa7 New episodes every week \u2014 hit follow, leave a review, and tag us when you share. We\u2019re building this thing together!   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers \u2014 but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we\u2019re pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we\u2019re here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being \u201cjust helpful\u201d \u2014 and start being paid. Because you may have become accidentally influential\u2026 but what you do with it now? That part is intentional. ","author_name":"Accidentally Influential","author_url":"https:\/\/sites.libsyn.com\/596400","html":"