{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 248: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 1","description":"Episode 248: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 1&amp;nbsp; (with Ben Bennett) \ud83d\udcdd Episode Description What\u2019s really going on with Meta\u2019s latest algorithm update? In this must-listen episode, Smart Marketer\u2019s Director of Creative, Ben Bennett, breaks down what the Andromeda update means for advertisers and how to adjust your creative strategy to keep winning in 2025. \u201cIf we can take creative and make that our advantage, then it's like AI to the speed of sound.\u201d \u2013 Ben Bennett Ben shares the four-step framework he uses daily to build high-performing creative and explains why Meta\u2019s new system favors marketers who understand message, tone, and audience experience; not just volume. Plus, you\u2019ll hear why obsessing over technical formats like video vs. image is not where performance starts. Part 2 drops next week and will go deeper into examples, production tips, and AI workflows. \u2705 You Will Learn:   What the Meta Andromeda update changes for creative strategy   How to avoid \u201ccreative noise\u201d and create performance-driven diversity   Why your best ads still dominate spend (and how to find more like them)   The four-step process Smart Marketer uses with agency clients   What variables actually matter when planning diverse creatives   Why starting with your best-performing hook changes everything   \ud83d\udd17 Links &amp;amp; Resources   Smart Marketer \u2013 https:\/\/smartmarketer.com   Smart Marketer Agency \u2013 https:\/\/smartmarketeragency.com   Omnisend Email Tool \u2013 https:\/\/smartmarketer.com\/omnisend (Use coupon code SMART for 50% off your first 3 months)   \u23f1\ufe0f Timestamps (Chapters) 00:00 \u2013 Intro: Why You Need to Rethink Your Creative Strategy 01:16 \u2013 Ezra Firestone on Omnisend: &quot;That's how much I trust that platform...&quot; 02:19 \u2013 Meta\u2019s Andromeda Update: &quot;It's not just more creative.&quot; 03:17 \u2013 Is 20 Ads\/Week Really Necessary? What the Data Shows 06:01 \u2013 \u201cThe thing that I think is really awesome about this algorithm is that it helps those with better creative win.\u201d 07:51 \u2013 Creative Volume vs. Creative Clarity: \u201cThey have lost touch on what's working and what's not.\u201d 09:40 \u2013 Step 1: Choose Your Best Performing Hook 11:20 \u2013 Case Study: Good Riddance Natural Insect Repellent 13:02 \u2013 Step 2: Build an Experience Around the Hook 14:01 \u2013 The Role of Tone, Setting, and Persona in Ad Performance 16:49 \u2013 How Demographics and POV Impact Results 18:33 \u2013 Match Your Creative to Viewer Behavior on Facebook 19:28 \u2013 3 Example Creative Plans Using the Framework 20:31 \u2013 Step 3: Add Technical Variables (Format, Length, Placement) 21:51 \u2013 Final Framework: \u201cWhen a hook and experience have a baby, they make an ad.\u201d \ud83d\udce3 Your Engagement Matters! If this episode gave you a new perspective on creative strategy, we\u2019d love to hear from you. \u2705 Leave a 5-star review on Apple Podcasts \ud83d\udcf2 Share this episode and tag us using #WeOutHere \ud83d\udc8c Questions or feedback? Email us: support@smartmarketer.com Serve the World Unselfishly and Profit! \ud83d\ude80 ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39037605\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39037605"}