{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 96: Activating insights for commercial teams with Anna Estlund","description":"In this episode of Retail Sound Bites, Rachel Dalton and Anna Estlund, VP of strategy, insights, and analytics at Pernod Ricard, discuss five critical steps to turn insights into real-time activation for commercial teams. They also discuss the blurring boundaries between alcohol and non-alcohol categories, the rise of modern health and moderation trends, premiumization despite economic headwinds, and more. Have a topic you\u2019d like us to cover? Contact us at&amp;nbsp;Kantar\u2019s Retail Sound Bites Podcast. Contact Barry:&amp;nbsp;Email&amp;nbsp;|&amp;nbsp;LinkedIn Contact Rachel:&amp;nbsp;Email&amp;nbsp;|&amp;nbsp;LinkedIn  https:\/\/kriq.kantarretailiq.com\/en\/p-iq\/insights\/blogs\/top-10-lessons-from-the-create-2025-restaurant-show The 2025 Retail Intelligence Report | Progressive Grocer  https:\/\/www.grocerydive.com\/news\/amazon-whole-foods-store-within-store-automated-micro-fulfillment\/804749\/  https:\/\/www.businessinsider.com\/tiktok-shop-exec-ai-is-powerful-tool-for-ecommerce-fraud-2025-11 https:\/\/www.modernretail.co\/technology\/walmart-adds-ai-generated-audio-summaries-to-select-product-pages\/ ","author_name":"Retail Sound Bites","author_url":"https:\/\/retailiq.kantar.com\/retail-sound-bites","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39012840\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39012840"}