{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 247: Revolutionizing Recurring Revenue with Supliful\u2019s Game-Changing Consumables","description":"Episode 247: Revolutionizing Recurring Revenue with Supliful\u2019s Game-Changing Consumables Episode Description \u201cYou\u2019re literally solving the biggest problem in business right now.\u201d \u2013 Molly Pittman What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis, CEO of Supliful; a platform that makes launching white-label consumables as easy as clicking a button. Whether you sell physical products, run a digital business, or want to boost LTV, this is the growth strategy you didn\u2019t know you needed. Martins shares why everyone will be selling consumables in the next two years, how micro-brands are eating up market share, and how Supliful uses AI to suggest the perfect product for your audience. \ud83d\udca1 You Will Learn: How to add a supplement, coffee, or skincare product to your offer in minutes Why recurring revenue is critical for scaling in today\u2019s market The \u201cprint on demand\u201d model for consumables (with no upfront cost) Why micro-brands are thriving (and how you can join them) How AI is making product launches faster, smarter, and easier The one mistake that kills repeat sales\u2014and how to fix it fast What certifications and compliance actually matter in this space Real case study: $1.7M in added revenue in just 3 months! \ud83d\udd17 Links & Resources Supliful \u2013 supliful.com Launch Magic (AI product recommendations) \u2013 launchmagic.ai Molly Pittman \u2013 mollypittman.com Smart Marketer \u2013 smartmarketer.com Omnisend (SMS & Email) \u2013 smartmarketer.com\/omnisend \u2013 Use code SMART for 50% off Instagram \u2013 @smartmarketerig, @mollypittmandigital \u23f1\ufe0f Timestamps 00:00 \u2013 Intro from Anthony: Supliful solves a BIG problem 01:17 \u2013 Ezra\u2019s endorsement: Why we love Omnisend 02:20 \u2013 Meet Martins: From posters to profitable consumables 04:33 \u2013 How Supliful removes ALL the friction of launching new products 05:33 \u2013 The problem with non-recurring products (and how to fix it) 06:33 \u2013 Why consumables are the next big thing for all business models 07:47 \u2013 The rise of micro-brands and personalized offers 09:03 \u2013 Consumer behavior shift: Buying shampoo and cold brew online 10:55 \u2013 How easy is it to launch a supplement? (Hint: very) 12:21 \u2013 AI-powered product recommendations based on your brand 13:27 \u2013 No inventory, no problem: How Supliful\u2019s model works 14:21 \u2013 Already selling skincare or supplements? Here's why it still makes sense 15:11 \u2013 Hot categories for 2026: Coffee, functional products, and more 16:00 \u2013 Niche targeting with broad-market products 16:29 \u2013 Case Study: From 20 to 20,000 orders per month 18:16 \u2013 Why quality and transparency are non-negotiable 20:00 \u2013 Why now is the time to add recurring products 21:19 \u2013 Final thoughts: This is a win-win-win model 22:28 \u2013 Outro: Rate, review, and thank you for listening! \ud83d\ude4c Call to Action Enjoyed this episode? Please take a moment to support the show: \ud83d\udce2 Leave a 5-star review on Apple Podcasts \ud83d\udcf2 Share this episode and tag us using #WeOutHere \ud83d\udc8c Have feedback? Email us at support@smartmarketer.com Serve the World Unselfishly and Profit! \ud83d\ude80 ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"