{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Roee Hartuv: Forget the Tools\u2014Talk Strategy, Instead","description":"\u201cStop talking about tools. Start talking about impact\u2014revenue, conversion, and growth.\u201d \u2014 Roee Hartuv In this episode of Go-To-Market, host Amy Cook sits down with Roee Hartuv, a seasoned go-to-market strategist and senior pricing advisor at Willingness to Pay, to unpack how fast-changing market conditions\u2014from COVID to AI\u2014are reshaping the modern revenue engine. Roee shares his journey from engineer to sales leader to global advisor and reveals how system thinking can help businesses eliminate friction across marketing, sales, and customer success.  \u201cEvery handoff between marketing, sales, and success creates friction,\u201d Roee said. \u201cIt\u2019s time to treat the customer journey as one system, not a series of silos.\u201d  Together, they explore why RevOps is the only team that truly sees the entire customer journey and why it\u2019s time for RevOps professionals to stop talking about tools and start leading with strategy. You\u2019ll hear insights on: How market shifts from COVID to AI changed the playbook for GTM teams Why company silos between marketing, sales, and success are holding growth back The role of system thinking in creating seamless customer experiences Why RevOps should evolve from \u201creport builders\u201d to strategic growth leaders What it really takes to stay at the top of your game in a fast-moving market If you\u2019re a CRO, CMO, or RevOps leader looking to future-proof your go-to-market strategy, this conversation is a must-listen.       ","author_name":"Go To Market","author_url":"https:\/\/sites.libsyn.com\/540137","html":"