{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"189. How To Turn Curated Audience Into Insights with GDB","description":"Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!  Sign up to this FREE workshop: https:\/\/programmaticdigest14822.ac-page.com\/sell-side-workshop    Summary:  A fast, practical deep dive into how GDB redefined programmatic curation  from their early roots as a DSP to becoming an SSP focused on \u201cCuration as a Service.\u201d John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here\u2019s What You\u2019ll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety. Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters. Sign up to this FREE workshop: https:\/\/programmaticdigest14822.ac-page.com\/sell-side-workshop  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency\u00ae program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Timestamps 00:00 \u2013 Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop  06:13 \u2013 Curation explained: beyond the buzzword 07:35 \u2013 CTR vs. Conversions: real performance examples 13:37 \u2013 From data to insight: how curation drives smarter optimization 18:21 \u2013 Efficiency and scale: working with the right curation partner 20:48 \u2013 Collaboration, trust, and better partnerships 23:16 \u2013 Final takeaways: the \u201cRefuse to Lose\u201d mindset   Meet Our Guests: GDB: https:\/\/www.gdb.net\/ John deTar:  https:\/\/www.linkedin.com\/in\/johndetar\/ Felipe Matheus Ramos: https:\/\/www.linkedin.com\/in\/boyzao\/   Meet The Team: H\u00e9l\u00e8ne Parker - Chief Programmatic Coach https:\/\/www.heleneparker.com\/  https:\/\/www.linkedin.com\/in\/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https:\/\/www.linkedin.com\/in\/manuela-cortes-   Learn Programmatic As a TEAM: https:\/\/www.heleneparker.com\/workshop\/ As a Programmatic Ninja: https:\/\/www.heleneparker.com\/course\/ Programmatic Coaching Newsletter:https:\/\/www.heleneparker.com\/newsletter\/   Programmatic Digest https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast https:\/\/www.youtube.com\/channel\/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training\/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback\u2014perfect for those who thrive on accountability and community, and looking to grow their technical skillset https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Sign up to this FREE workshop: https:\/\/programmaticdigest14822.ac-page.com\/sell-side-workshop    ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"