{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#46: Amy Porterfield \u2014 How to Pivot Your Business Without Losing Your Audience","description":"Get free marketing videos from Don every week at WeeklySoundbite.com   Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You\u2019ve worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it\u2019s time to evolve, how do you shift your messaging without confusing your audience or breaking what\u2019s already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?   In this week's episode, Kyle Reed sits down with Amy Porterfield, who\u2019s redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she\u2019s choosing coaching over courses in this next chapter. If you\u2019re craving a new direction but fear the fallout, this conversation will give you the roadmap.   Click HERE to sign up for Amy's weekly newsletter.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works\u2014the StoryBrand Framework at StoryBrand.ai. It's like having the world\u2019s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books! ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"