{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 468 Ethical Persuasion with Patrick Van Der Burght","description":"Ethical Persuasion   Ethical Persuasion: The Fastest Path from \u201cMaybe\u201d to \u201cYes\u201d (Without Being Pushy)   Most decisions aren\u2019t made by logic\u2014they\u2019re made by fast, intuitive shortcuts.   That\u2019s why great offers often stall: we speak to System 2 logic while the listener\u2019s System 1 is steering the wheel. In this episode, Patrick Van Der Burght\u2014ethical persuasion expert and business partner of Dr. Robert Cialdini\u2014shows how to align with how people actually decide using Cialdini\u2019s seven principles of influence. The result? Communication that feels natural, honest, and effective whether you\u2019re leading, selling, or simply asking for change.   7 Key Insights You Can Apply Today: Reciprocity \u2260 \u201cfreebie-for-email.\u201d A true gift has no strings attached. If you require an email, it\u2019s a reward\u2014not a gift\u2014so it won\u2019t trigger reciprocity. Action: Offer one no-opt-in resource purely to serve. Liking > \u201cbe likable.\u201d It\u2019s more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask. Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes. Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client\u2019s stage or values. Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you. Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures\u2014\u201c75.4%\u201d sounds real, \u201c75%\u201d sounds guessed. Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what\u2019s lost through inaction.   Money Learning from Patrick\u2019s Upbringing: Patrick grew up in a home where money was tight and every decision had to stretch the family\u2019s limited resources. That environment taught him that real wealth isn\u2019t about how much you have\u2014it\u2019s about how much value you create. Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It\u2019s not manipulation\u2014it\u2019s a tool for mutual success.   Key Takeaway: Ethical persuasion is the art of aligning truth with trust. When your words honor both, \u201cyes\u201d becomes the natural next step.   Bio: Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.   It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.   Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.   Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.   Ethical Persuasion is NOT manipulation A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.   Research-based Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.   Also for young adults He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills. Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.   When the penny drops It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.   Links: Website: https:\/\/ethicalpersuasion.com.au\/ Podcast \u2018Ethical Persuasion Unlocked\u2019 : https:\/\/ethicalpersuasion.com.au\/podcast\/ Youtube: https:\/\/www.youtube.com\/@ethicalpersuasion Linkedin: https:\/\/www.linkedin.com\/in\/patrick-van-der-burght\/ Facebook: https:\/\/www.facebook.com\/ethicalpersuasion\/ Instagram: https:\/\/www.instagram.com\/ethical_persuasion\/ Twitter: https:\/\/x.com\/yesmoreoften TikTok: https:\/\/www.tiktok.com\/@ethicalpersuasion Book: https:\/\/yesmoreoften.com\/ FREE Give-Away: Downloadable e-book (no email required, just download), and\/or 7-day Influence Challenge: https:\/\/ethicalpersuasion.com.au\/free-influence-persuasion\/   Which of the seven principles do you naturally embody\u2014and which one could transform your results if practiced intentionally?   #RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust   Watch the full episode on YouTube: https:\/\/www.youtube.com\/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let\u2019s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let\u2019s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It\u2019s about personal freedom! Thanks for listening!   Show Sponsor: http:\/\/profitcomesfirst.com\/   Schedule your free no obligation call: https:\/\/bookme.name\/rockyl\/lite\/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http:\/\/bit.do\/richersoul   https:\/\/www.facebook.com\/richersoul http:\/\/richersoul.com\/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. ","author_name":"Richer Soul, Living A Life on Purpose!","author_url":"http:\/\/richersoul.com","html":"