{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Entertain Your Customers","description":" Relationships are the key to B2B sales.  But implementing a process to dramatically enhance those relationships is another story. That\u2019s where entertaining comes in.  Many salespeople never consider it.  Yet, it can, and has, provided a competitive advantage if you do it right.  In my own experience, I can trace a $2 MM account directly to an entertaining event.  And the biggest, richest sale I ever had was set up by an entertaining event.  In this post, I explore the Why\u2019s and how\u2019s of entertaining.  Check out The Excellence & Influence Course for Sales Leaders ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"