{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Getting rid of the grey with Amy Gorce of REdistribute","description":"This Listing Bits episode is now available on your favorite podcast player! Overview Greg Robertson sits down with industry veteran Amy Gorce of REdistribute to clarify what REdistribute actually does, how it differs from display-focused data platforms, and why MLSs should care about the exploding gray-market use of MLS data. Amy breaks down the institutional-buyer use cases, explains how gray-market pipelines emerged, and outlines why MLS participation directly impacts valuation accuracy, AVMs, risk modeling, and overall market health. Key Takeaways  \u2022 REdistribute is not a display vendor. Their data is used solely for institutional-grade analytics, AVMs, risk modeling, and portfolio management\u2014never for consumer-facing listing display.  \ufffc  \u2022 Owned by MLSs, built for MLSs. The operating agreement limits eligible purchasers and prevents MLSs or brokers from using the data for competitive display products.  \ufffc  \u2022 The gray market is real and accelerating. Companies scrape, partner with brokers, or purchase unclear data sources to fuel AVMs and risk tools\u2014often without MLS compensation. REdistribute is actively converting gray-market users.  \ufffc  \u2022 AI is making the problem bigger. Scraping tools, automated ingestion, and LLM training pipelines are proliferating. REdistribute is building an MCP server to support AI-specific use cases in a controlled and compliant way.  \ufffc  \u2022 Coverage, not demand, is the bottleneck. Institutional buyers are ready, but MLS participation is still below critical mass (~55\u201360% coverage). More MLSs joining closes the gap and increases revenue potential.  \ufffc  \u2022 Economics vary by use case. AVM licensing generates significantly higher value than simple match-and-append use cases\u2014creating real opportunities for meaningful revenue distribution back to MLSs and brokers.  \ufffc  \u2022 Joining is simple. MLSs sign a license agreement and can be onboarded in roughly two weeks, with quarterly revenue distributions.  \ufffc Links  \u2022 The Market Value of Listing Data\u2014and the Cost of the Grey Market - White Paper Contact Amy Gorce Allison Duggins Sponsors Trackxi - Real Estate\u2019s #1 Deal Tracking Software Giant Steps Job Board \u2013 Where ORE gets hired Production and editing services by: Sunbound Studios   ","author_name":"Listing Bits","author_url":"http:\/\/listingbits.libsyn.com\/podcast","html":"