{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#523 - The Invisible Hand of Offer Design","description":"If your ads are working but sales still lag, your problem isn\u2019t your product \u2014 it\u2019s your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. &amp;nbsp; Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. &amp;nbsp; We\u2019ll explore the difference between Amazon\u2019s conversion-focused offers and DTC\u2019s story-driven offers \u2014 and how smart founders use both to win in 2025. &amp;nbsp; If you\u2019re serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. &amp;nbsp; All of my resources at: www.andyisom.com &amp;nbsp; ","author_name":"Built by Business: Amazon FBA, E-Commerce, Brand Building","author_url":"https:\/\/feeds.libsyn.com\/245420\/rss","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38956550\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38956550"}