{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Golden Hour: Tips for Mastering the Art of Donor Cultivation","description":"Cultivation is the golden hour before the ask. It\u2019s when you introduce someone to your nonprofit, show them the heart behind the stats, the faces behind the facts, and the mission behind the jargon. And it isn\u2019t just about raising money\u2014it\u2019s about raising friends, champions, connectors, and believers. Done well, cultivation deepens emotional connection, builds trust, and turns a casual observer into a loyal supporter. Done poorly, it feels like a used car sales pitch on a rainy afternoon. Listen in to learn more! ","author_name":"The Nonprofit Mentor -- Tips, Tools &amp; Tactics from the Trenches for Nonprofit Leaders -- by Tom Iselin","author_url":"http:\/\/thenonprofitmentor.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38949120\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38949120"}