{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Designing Profit: How Bill Caleo Built The Brooklyn Home Company | EP662","description":"End chaos in your firm\u2014300+ peers use this framework. Free video here: https:\/\/www.businessofarchitecture.com\/framework What happens when a trained actor walks away from the stage and steps into the world of real estate development? In this episode, Rion Willard speaks with Bill Caleo, co-founder of The Brooklyn Home Company, about how one bold move\u2014and one deeply personal project\u2014sparked a $500 million design-led business. You\u2019ll hear the journey of how heart, family, and instinct came together to form a vertically integrated firm that\u2019s rewriting the developer playbook. Bill shares how his theater background gave him a unique edge most developers miss\u2014and why he believes developers have a duty to shape culture, not just buildings. You\u2019ll also hear a surprising story about one handcrafted object that saved an entire project during a financial crash. And for architects dreaming of more control, more beauty, and better margins, this conversation just might crack something open. In this episode, discover: The unusual career path that became a secret advantage A costly mistake that revealed the most profitable design move they ever made Why their most powerful marketing strategy isn\u2019t what you think To learn more about Bill, visit his website: https:\/\/www.thebrooklynhomecompany.com\/ ","author_name":"Business of Architecture Podcast","author_url":"http:\/\/www.businessofarchitecture.com","html":"