{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"What skateboarding can teach you about marketing - with Newcastle University's Matt Horne","description":"Head of Digital Media at Newcastle University,&amp;nbsp;Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing\u2026 and why his skateboard is a better teacher than most dashboards. In this episode:   Why marketing mix modelling and data warehouses help, but aren\u2019t 100% precise   Reporting that lands: tailor the numbers to finance, tech, or the C-suite   Privacy, under-18 targeting, and the reality of higher-ed marketing   Hustle early, balance later: a career path from radio ads to paid and organic   \u201cRate My Skate\u201d: learning in public, experimentation, and finding flow.          Listen, learn, and maybe pick up a board.         &amp;nbsp;  ","author_name":"Shiny New Object - a Marketing Podcast","author_url":"https:\/\/automatedcreative.net\/shiny-new-object-marketing-innovation-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38926465\/height\/300\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"300\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/195156555"}