{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)","description":"Visibility without trust doesn\u2019t book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.&amp;nbsp; &amp;nbsp; HIGHLIGHTS   How to design a 3-stage trust ecosystem.   The 4 content pillars that build authority.   A replicable authority funnel (with opt-in + email sequence) you can spin up now.   How to use the CARES consult to systematically stack trust during appointments.   Follow up ideas that compound trust over time.   &amp;nbsp; RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE &amp;nbsp; FOLLOW Heather: @heatherterveen Website: heatherterveen.com ","author_name":"Med Spa CEO","author_url":"http:\/\/www.heatherterveen.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38912785\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38912785"}