{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#472 Top-of-Funnel Marketing: Truck Wraps, Social Media, and More","description":"In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community\u2014before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common \u201ctop of funnel\u201d marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they signal trust Why remodelers should use social media\u2014even without going viral The new way Meta ads work (and why they\u2019re easier than ever) The role of email marketing in nurturing leads Direct mail that doesn\u2019t feel like junk Trade shows, magazine ads, and when (and when not) to use them How to measure success when ROI isn\u2019t immediate \ud83c\udfaf Timestamps: 00:00 \u2014 Why household-name remodelers dominate neighborhoods 04:00 \u2014 Who \u201ctop of funnel\u201d marketing is really for 10:00 \u2014 Truck wraps, yard signs, and company shirts as branding tools 23:20 \u2014 Using social media effectively (paid and organic) 30:00 \u2014 How to turn high-performing posts into local ads 40:00 \u2014 Building and nurturing your email list 49:55 \u2014 Direct mail: how to make it worth the cost 54:58 \u2014 Trade shows and community event sponsorships 57:21 \u2014 Billboards, magazine ads, and long-term brand recall 01:00:46 \u2014 Tracking top-of-funnel performance through branded searches ","author_name":"Contractor Growth Network","author_url":"http:\/\/contractormarketingtips.libsyn.com\/website","html":"