{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"On Innovation, Intuition, and Intentionality | Susan Nichols","description":"Susan Nichols is the founder of SWAND\u00ae, a 4-in-1 candle care tool. She is also the inventor of Yogitoes, a renowned yoga mat towel brand. With a focus on sustainability, Susan shares her experiences in building Yogitoes and SWAND. Listen in as she talks about the challenges of entrepreneurship, from securing patents, navigating manufacturing hurdles, and building a strong brand with a strong sense of identity.&amp;nbsp; Timestamps: 01:21 Yogitoes to SWAND\u00ae 02:22 Starting Yogitoes 04:09 Patenting 25:18 Inspiration Behind SWAND\u00ae 31:50 Candle Care Tips and Tricks 32:54 The Philosophy 34:25 The Journey of an Entrepreneur 39:00 Intuition 40:39 AI and Its Impact 42:44 Tradition and Technology 48:11 The Future Links: Swand: https:\/\/swand.com\/ Susan\u2019s LinkedIn: https:\/\/www.linkedin.com\/in\/susan-nichols-b49841312\/ ","author_name":"Wonder Podcast: Empowering Women Entrepreneurs to Change the World","author_url":"https:\/\/www.eonetwork.org","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38892995\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ff346e\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38892995"}