{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)","description":"BFCM is basically tomorrow in marketing time - that\u2019s how it feels, right? The clock\u2019s ticking, inboxes are about to explode, and you might be thinking, \u201cAm I even ready for this?\u201d Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue. \ud83c\udfa7 In this episode, I\u2019m giving you a fast, focused, five-part punch list you can check off in a few days - not weeks - to optimize your email, SMS, and site experience before the big weekend hits. Whether you're scrambling or feeling mostly prepared, you\u2019ll walk away knowing exactly where to spend your energy for maximum impact. This episode is part of my ongoing BFCM Prep Series - where we\u2019re making sure your holiday marketing is strategic, intentional, and ready to perform. If you still want the full playbook, you can grab my 2025 BFCM Briefing at joyjoya.com\/bfcm. \ud83d\udc49 Grab my official 2025 BFCM Briefing: a 15+ page strategic guide serious brands are using to stay ahead of the chaos: https:\/\/joyjoya.com\/bfcm \ud83d\udca1 In this episode, you\u2019ll learn: \u2705 The BFCM scheduling steps most brands forget until it\u2019s too late \u2705 Why form & popup cleanup can drive last-minute signups and sales \u2705 How to verify your site + checkout flow to avoid weekend disasters \u2705 When to send SMS (and why timing is everything) \u2705 The #1 overlooked messaging detail that creates last-minute friction \ud83e\ude99 In the Gold Mine segment, I\u2019m talking about why "Hope is NOT a marketing strategy." We\u2019ve all been guilty of crossing our fingers \u2014 especially during the holidays. I\u2019m sharing three sneaky ways hope shows up as avoidance, how it sabotages profits, and how to turn it into momentum instead of stagnation. \ud83d\udc49 Ready to stop guessing and start sending with confidence? This episode gives you the quick wins you need right now - so you can step into BFCM prepared instead of panicked. Dive deeper with the blog post: https:\/\/joyjoya.com\/blogs\/podcast\/your-last-minute-black-friday-cyber-monday-checklist ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"