{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Sweet Success: How Two First-Timers Revitalized a 110-Year-Old Chocolate Brand","description":"When Brian and Sally Krichbaum bought Gilbert Chocolates in 2012, they had zero experience making or selling candy. Brian was a seasoned automotive engineer and consultant, while Sally was a freelance writer and stay-at-home mom. What they shared was a taste for challenge \u2014 and for good chocolate. Founded in 1893 and beloved by generations of Jackson, Michigan, residents, Gilbert Chocolates was a hometown treasure in need of fresh energy. The Krichbaums took on the task of modernizing operations and expanding distribution while preserving the small-batch, Belgian-style quality that defined the brand. Their journey wasn\u2019t easy. \u201cI thought retail would be simple,\u201d Brian admits. \u201cIt\u2019s not \u2014 selling is hard.\u201d Sally adds that learning the rhythms of retail, hiring and training staff, and mastering the art of tempering chocolate all came with a steep learning curve. Today, Gilbert Chocolates is thriving, with multiple locations, a booming e-commerce business, and budding national partnerships. For the Krichbaums, success tastes sweet \u2014 not just because of the chocolate, but because they\u2019ve proven that passion, persistence, and purpose can turn even the most unlikely entrepreneurs into hometown heroes. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Brian and Sally Krichbaum, Gilbert ChocolatesPosted: November 3, 2025 Monday Morning Run Time: 57 minutes Episode: 14.22 Related Episodes: This Candy Man Can: Richard G. Ross Builds a Global Candy & Confections Empire Jack and Patti Phillips Can Teach Anyone to Show the Value of What You Do Carina Ramirez Cahan Worked with Her Husband to Build a Better Bra ","author_name":"Monday Morning Radio","author_url":"http:\/\/mondaymorningradio.libsyn.com","html":"