{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"537. From Taglines to Trust with Sasha Strauss","description":"PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist. How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience. From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like &quot;we're honored to do this work&quot; and &quot;if you need a payment plan, we can work with you.&quot; In this Get Yourself Optimized episode, Sasha breaks down:&amp;nbsp; \u2192 Why brand strategy is NOT advertising or marketing (and what it actually is)&amp;nbsp; \u2192 How to leverage heritage assets that competitors can't replicate&amp;nbsp; \u2192 The &quot;teach, don't sell&quot; approach that converts the toughest audiences&amp;nbsp; \u2192 Why he teaches at three universities despite running a thriving agency This episode is packed with actionable strategies you can implement immediately. Tune in! \ud83c\udfa7 The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com\/537. ","author_name":"Get Yourself Optimized\u00ae","author_url":"https:\/\/www.getyourselfoptimized.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38838730\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197146460"}