{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Liza &amp; Jay Graves | Turning a Blog Into a Digital Powerhouse","description":"In this episode of The Spark, hosts welcome Nashville power duo Liza and Jay Graves, the husband-and-wife team behind StyleBlueprint and Blueprint Inc.. From a small blog launched during the 2009 recession to a thriving digital media company with millions of readers, Liza shares how a simple mission to \u201ckeep Nashville, Nashville\u201d turned into a platform that celebrates local businesses and regional storytelling. Together, Liza and Jay explore how to scale with purpose, balance marriage and leadership, and uphold editorial integrity in the AI era. They discuss their evolution from StyleBlueprint to Blueprint Inc., the power of community-driven marketing, and why staying rooted in local values can build national impact. Episode Highlights:   02:03 \u2013 How StyleBlueprint started with zero subscribers and a mission to support local businesses.   07:42 \u2013 Jay\u2019s journey from data management in sports to joining Liza at StyleBlueprint.   13:34 \u2013 How curated \u201cTop Lists\u201d became a breakthrough for small-business clients.   17:31 \u2013 Navigating business and marriage: boundaries, trust, and shared decision-making.   25:43 \u2013 From StyleBlueprint to Blueprint Inc.\u2014clarifying brand structure and growth strategy.   34:04 \u2013 Upholding human creativity and editorial integrity in the age of AI.   54:02 \u2013 Liza\u2019s vision for 100 women-led markets under the StyleBlueprint brand.   &amp;nbsp; Learn More &amp;amp; Connect Show Notes + Resources: https:\/\/creativeassembly.agency\/ca-podcast\/ Connect With Liza Graves:&amp;nbsp;https:\/\/www.linkedin.com\/in\/lizagraves | https:\/\/styleblueprint.com Connect with Jay Graves: https:\/\/www.linkedin.com\/in\/gravesjay\/ | https:\/\/blueprint.inc Connect With Mark Scrivner: https:\/\/www.linkedin.com\/in\/markscrivner | https:\/\/snapshotinteractive.com Our Sponsor - Snapshot:&amp;nbsp;https:\/\/snapshotinteractive.com ","author_name":"The Spark: Nashville Creative Secrets","author_url":"https:\/\/sites.libsyn.com\/584530","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38831145\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194864460"}