{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2246: Topic Showcase: Evidence","description":"Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor\u2019s ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial\u2026 your customers are the jury\u2026 and you\u2019re the attorney in charge\u2026 and it\u2019s a life or death sentence on the line. You can\u2019t just throw out a bunch of platitudes, you have to build the case. And that\u2019s what this week\u2019s showcase is all about. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38826010\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38826010"}