{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S08 E10: White Space, Wealth & Winning Mindsets: Surviving the Economic Squeeze","description":"In this month\u2019s episode of The Two Reds are Better than One Podcast, we\u2019re tackling what\u2019s on everyone\u2019s mind right now \u2014 the economy. With the UK budget announcement just around the corner and practice owners already seeing more white space in their diaries, it\u2019s clear things are tightening up out there. Patients are thinking twice, delaying treatment, and it\u2019s becoming harder to keep things moving at the same pace as before. But it\u2019s not all doom and gloom. In this episode, we share some practical strategies to help you not just survive, but thrive through the months ahead. Here\u2019s an overview of what we cover: Presenting treatment plans that convert \u2013 Chris talks about how the way you present treatment matters just as much as the treatment itself, including one great example from a mutual client using new technology to boost acceptance rates. Conviction in communication \u2013 Ashley digs into the importance of speaking with confidence and belief when discussing treatment that truly benefits your patients. Targeting the right demographic \u2013 We discuss where the spending power really lies right now (hint: it\u2019s the over-60s) and how to align your marketing accordingly. Meaningful conversations \u2013 There\u2019s huge value in going deeper with your existing patients. Chris calls this \u201clow-hanging fruit\u201d \u2014 the opportunities that are already right in front of you. Keeping perspective \u2013 Finally, we talk about leadership mindset. Because when times are tough, your team will take their cue from you. Staying calm, confident, and focused makes all the difference. ","author_name":"Two Reds are Better than One","author_url":"http:\/\/tworeds.libsyn.com\/podcast","html":"