{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Co-creation for meaningful marketing - with HP's Pepe Gorbea","description":"Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies &amp;amp; Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: \u2022 how co-creation turned Nescaf\u00e9 into a double-digit growth story in Mexico \u2022 why marketers must learn to listen and focus on the metrics that matter \u2022 how to link storytelling and sales&amp;nbsp; \u2022 why the future of advertising lies in community, not campaigns \u201cI want to stop people skipping ads \u2014 because advertising can help communities thrive.\u201d Learn how co-creation drives both purpose and performance. ","author_name":"Shiny New Object - a Marketing Podcast","author_url":"https:\/\/automatedcreative.net\/shiny-new-object-marketing-innovation-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38808675\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194798325"}