{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Your Messaging Isn\u2019t Landing (And How to Fix It)","description":"You can have the best offer in the world, but if your message doesn\u2019t hit the right nerve, people won\u2019t buy. This week, Lisa dives into the most overlooked leak in your sales funnel \u2014 your messaging. She breaks down why audiences need to feel that your offer is right for them, how jumping too quickly into the solution disconnects them, and the simple shifts that help people say, \u201cThis is me.\u201d If your membership isn\u2019t selling and you can\u2019t figure out why, this episode will show you how to fix it \u2014 without rebuilding your entire funnel. \ud83c\udfa7 Listen now, then grab your free spot at Lisa\u2019s live workshop \u2014 \u201cWhy Your Membership Isn\u2019t Selling (and How to Fix It)\u201d \u2014 at scalingdeep.com\/live. ","author_name":"Scaling Deep: The Membership &amp; Marketing Podcast","author_url":"https:\/\/scalingdeep.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38798075\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38798075"}