{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"042 - Say \u201cYes, And!\u201d to READY, Set, Change with April Callis-Birchmeier","description":"In this conversation with change-management expert April Callis-Birchmeier (CCMP\u2122, PMP\u00ae, CSP\u00ae), we unpack her R.E.A.D.Y. framework from her READY, Set, Change! Book and framework and translate it into practical moves you can make this quarter. We cover how to turn corporate buzzwords into relevant, relatable stories, why one accountable executive sponsor changes everything, what \u201cjust send an email\u201d thinking gets wrong, and how to handle resistance as a signal that people are finally engaging. April also shares the behind-the-scenes story of Michigan\u2019s Healthy Michigan Plan rollout and how simple choices (like naming and login labels) can remove adoption friction fast. Key Takeaways   R.E.A.D.Y. in brief: Relevant\/relatable messaging; Engage leaders as sponsors; Advanced, multi-channel communication; Develop support &amp;amp; training; \u201cY = Why\u201d to address resistance and cement adoption.    Story beats slide decks. Use everyday metaphors and images to explain benefits; tailor stories for execs vs. frontline.    One real sponsor &amp;gt; many names. The accountable \u201cthroat to choke\u201d must be visible, vocal, and equipped weekly with talking points.    Kill \u201cjust send an email.\u201d Over-reliance on email reduces attention; combine channels (leaders\u2019 voice, signage, pop-ups, text, live touchpoints).    Vendor training \u2260 your training. Customize to your workflows so people know what to pick and why.    Welcome resistance. It\u2019s engagement; loop back to the Why and pair mindset shift with behavior change.    Relevant Links   April\u2019s site &amp;amp; training: Springboard Consulting (book, courses, CCMP\u2122 prep). Springboard Consulting   Book: READY, Set, Change! Simplify and Accelerate Organizational Change.  Amazon    ","author_name":"Yes, And! With Avish Parashar","author_url":"https:\/\/sites.libsyn.com\/546427","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38791345\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38791345"}