{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#43: The Simple Tagline Formula That Sells More Every Time","description":"Get free marketing videos from Don every week at WeeklySoundbite.com   Most taglines don\u2019t work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That\u2019s because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they\u2019ll just move on to the next option. If your tagline isn\u2019t clearly offering something your customer wants, it\u2019s not helping you. It\u2019s costing you. So how do you make sure your tagline actually drives results?   This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You\u2019ll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you\u2019re reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.   --   Click HERE to attend the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works\u2014the StoryBrand Framework at StoryBrand.ai. It's like having the world\u2019s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books! ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"