{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales","description":"Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales You know what\u2019s more painful than hearing \u201cGrandma Got Run Over by a Reindeer\u201d for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They\u2019re totally avoidable once you know what to watch for. In this episode, I\u2019m breaking down the five biggest holiday email mistakes I see brands make year after year \u2014 and how to fix them before it\u2019s too late. Whether you\u2019re a seasoned marketer or DIY-ing your BFCM strategy for the first time, this episode will help you avoid inbox fatigue, improve deliverability, and make sure your campaigns convert when it matters most. This episode is part of my ongoing BFCM Prep Series \u2014 where we\u2019re making sure your holiday marketing is strategic, intentional, and built to perform. \ud83d\udc49 Grab my official 2025 BFCM Briefing, a 15+ page strategic guide serious brands are already using to stay ahead of the chaos: https:\/\/joyjoya.com\/bfcm \ud83d\udca1 In this episode, you\u2019ll learn: \u2728 The #1 mistake that instantly weakens your Q4 results \u2728 Why sending too many emails too suddenly can tank engagement \u2728 How to keep your emails landing in inboxes (not spam) \u2728 Why \u201cspray-and-pray\u201d campaigns waste your best opportunities \u2728 How stronger CTAs can double \u2014 even triple \u2014 your click-through rate \ud83e\ude99 In the Gold Mine segment, I\u2019m sharing a personal reflection on my complicated relationship with numbers \u2014 how they\u2019ve made me feel brilliant one day and defeated the next. I\u2019ll talk about analytics paralysis, the emotional rollercoaster of metrics, and how reframing numbers as stories instead of verdicts has changed the way I approach marketing, leadership, and growth. \ud83d\udc49 Ready to send emails that actually perform this holiday season? This episode will help you ditch the guesswork, avoid preventable mistakes, and send campaigns that convert with confidence. Dive deeper with the blog post:  https:\/\/joyjoya.com\/blogs\/podcast\/5-holiday-email-mistakes-that-quietly-eat-your-sales ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38775070\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194701710"}