{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"SocialChain x Primark: Behind the work","description":"Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark\u2019s bold social-first strategy with Primark\u2019s Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we&amp;nbsp;lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion\u2019s biggest names into a cultural conversation starter.&amp;nbsp; Get in touch at&amp;nbsp;socialminds@socialchain.com. ","author_name":"SocialMinds - A Social Media Marketing Podcast","author_url":"https:\/\/www.socialchain.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38769095\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194743815"}