{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why branches are top priority for PNC","description":"PNC Bank is the nation\u2019s eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores:  The role of branches in marketing and account acquisition, particularly business accounts. PNC\u2019s strategy of combining organic growth and M&amp;amp;A (most recently in Colorado with FirstBank). Professional opportunities created for bank employees through the in-person delivery network. The role of personal touches \u2014 down to thank-you notes and branded umbrellas \u2014 in reinforcing the bank brand through the client experience.  ","author_name":"ABA Banking Journal Podcast","author_url":"https:\/\/bankingjournal.aba.com\/tag\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38763060\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194635840"}