{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From College Startup to CPQ Vendor: Martin Johansen on Mercura\u2019s Playbook","description":"In this CPQ Podcast episode, Frank Sohn talks with Martin Johansen, founder of Mercura, a Denmark-based CPQ vendor focused on small to mid-sized manufacturers. With a background in finance and international business, Martin started Mercura straight out of college\u2014initially building a configurator \u201cby accident\u201d for a customer request\u2014and has since grown it into a SaaS platform used across Europe. We discuss Mercura\u2019s no-code setup and short implementation cycles (often 1\u20132 months), its support for cost-plus pricing, and partner\/distributor workflows where channel users can upload and manage their own price lists. Martin explains how Mercura\u2019s in-browser 3D visualization enables room planning, snap-to placement, and collision detection in real time. While Mercura doesn\u2019t connect directly to CAD suites, customers can supply STEP files or drawings for CPQ-side visualization. A big portion of the conversation covers integrations\u2014especially Microsoft Dynamics 365 Sales and Microsoft Business Central\u2014plus experience with PIM solutions and HubSpot. Martin shares how Mercura applies AI on the admin side to speed configuration\/rules setup, why headless is not a near-term priority, and the company\u2019s focus on manufacturers in sectors like playground equipment and healthcare (typical 5\u2013200 users). We also touch on his sales mindset, weekly tennis\/soccer routine, and how the book Work the System shapes Mercura\u2019s process discipline. Listen in for practical insights on delivering an easy-to-implement CPQ with modern visualization and tight Microsoft integrations. \ud83d\udd17 Learn more about Mercura CPQ at  https:\/\/mercura.io\/  \ud83d\udcec Contact Martin on LinkedIn https:\/\/www.linkedin.com\/in\/martin-johansen-65a810ba\/ or via email at mj@mercura.dk  ","author_name":"CPQ Podcast","author_url":"http:\/\/www.novuscpq.com","html":"