{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Viral Spike to Sticky Play: Doug Weitzbuch on Building Housle | Episode 416","description":"Want your members to actually stick around and engage without burning out or guessing what works? Join our free community of retention-focused leaders:&amp;nbsp;\ud83d\udc65 professorgame.com\/freecommunity-web What happens after \u201cgoing viral\u201d? Doug Weitzbuch (Housel) breaks down the Wordle-style mechanics, player feedback he wishes he\u2019d acted on sooner, and the roadmap to localized, high-intent engagement. Practical lessons on PR, streaks, and turning play into business outcomes. Doug Weitzbuch is a television producer with credits on hit series including Hell\u2019s Kitchen, World of Dance, Lip Sync Battle, and Duck Dynasty. After producing Netflix\u2019s Buy My House, a Shark Tank\u2013style real estate series, he created HOU$LE, the viral daily house-price guessing game often described as \u201cWordle for Real Estate.\u201d He currently produces FOX\u2019s The 1% Club, hosted by Joel McHale. Doug lives in Los Angeles with his wife (a real estate agent, naturally) and their two kids. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO\u00ae SERIOUS PLAY\u00ae and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. &amp;nbsp; Guest Links and Info  Website: housle.house LinkedIn: Doug Weitzbuch Instagram: @housle.house TikTok: @housle  &amp;nbsp; Links to episode mentions:  Proposed guest: Andrew Chen A16Z Speedrun Recommended book: The All In Podcast Favorite game: NYT mini games!  &amp;nbsp; Lets's do stuff together!  Let's chat about your gamification project 3 Gamification Hacks To Boost Your Community's Revenue Start Your Community on Skool for Free Game of Skool Community YouTube LinkedIn Instagram Facebook Ask a question  ","author_name":"Professor Game Podcast","author_url":"http:\/\/www.professorgame.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38756475\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194614270"}